our clients

tandem has worked with startups and small-to-medium enterprises (SMEs) from a variety of industries. We’ve done everything from building an Internet venture’s business model to compiling local market data for an established durable goods manufacturer. We have even run our own series of workshops aimed at educated entrepreneurs on every aspect of the venture creation process.

Every engagement has been different – a new challenge, a unique context, distinct objectives. In every case, tandem has been able to synthesize its wealth of experience and its extensive network of regional business experts to produce custom solutions that consistently exceed our clients’ expectations. Our reach extends from Dubai to Saudi Arabia, Lebanon, Jordan, Bahrain, Egypt and other countries in the MENA region. Below is a sample of some of our clients.

Klipp, a regional media monitoring agency covering online, social media, print and television.

Problem: Founders wanted to understand the investment requirements for the business.
Solution: tandem forecasted the profit & loss statement, balance sheet and cash flow statement for the business, established key assumptions, which helped identify the capital required to take the company through to cash flow positive.

Problem: Founders wanted to get an investor onboard.
Solution: tandem conducted a valuation of the business, formulated the terms and structure of the investment and arranged for meetings with potential investors.

Ignite, a premier fitness and wellness company based in Dubai.

Problem: Entrepreneur was required to develop a strategy document and a thorough set of financial projections for the business to prospective investors.
Solution: tandem developed a financial model that was used to support the strategy development process for the entrepreneur and showcase the potential of his opportunity to investors

Berrydrops, a startup ecommerce shopping platform for baby gifts.

Problem: Founders required strategic advice and support to develop their understanding of the investment requirements, business model and profit potential of the business.
Solution: tandem was hired as an advisor to the founders for strategic support. We developed a financial model that helped the company devise a pricing strategy and inventory management process.

CherryOnTop, a boutique event management and design company operating in the Middle East region.

Problem: The entrepreneurs required strategic advice on where to setup their company, how to grow their business and how to price their services.
Solution: tandem came on as a strategic advisor and developed a financial model and budget for the business. In addition, tandem developed and implemented a growth and expansion strategy for the company into new lines of business, including the setting up of a marketing and communications division. We continue to provide ongoing mentorship and guidance to the company.

Medica, an aesthetic and dermatological equipment and products trading company with offices around the Middle East and Asia.

Problem: The company needed to ensure their financial and operational infrastructure supported their high growth in the past few years.
Solution: tandem assisted Medica to reengineer their business processes and restructure their finance department. The company continues to benefit from tandem’s continuous strategic and financial advice.

The Question Company, an "ask anything" mobile messaging service based in Dubai.

Problem: The founder was looking for seed capital to grow and expand their business.
Solution: tandem developed financial projections, an information memorandum and a structure for investment into the business. This was circulated to potential investors sourced by tandem and the founder. In addition, we helped develop a growth strategy for the business and acted as an advisor on all financial, strategic and operational issues.

Serai Capital, a newly formed investment bank offering capital investment, asset management and brokerage services in Syria.

Problem: The founder was required to submit a full-fledged business plan with financial forecasts.
Solution: tandem conducted market research on Syria and performed a competitor analysis. We also developed a projected profit and loss statement, balance sheet and cash flow statement for the business.

Cloisall is a leader in the interior fit out and contracting sector based in the UAE

Problem: The company’s rapid growth meant that they had not assessed their procedures, reporting standards and key personnel.
Solution: tandem worked with Cloisall on different aspects of their business from financial policies and tender processes to organizational structure and remuneration schemes.

BE GLOBE (www.beglobe.mobi), have developed a patented and unique solution to transmit rich content and advertising to mobiles for free.

Problem: Founders were looking for a partner to support them in developing appropriate forecasts, negotiating terms with key stakeholders and analyzing new markets for expansion.
Solution: tandem have been retained as strategic advisors for the business, helping them develop financial models for each operator, formulating expansion strategies and facilitating introductions.

Bil Arabi (www.bilarabi.ae), is a low-volume jewelry concept. The business specializes in women’s jewelry made from precious metals in Arabic letters.

Problem:Entrepreneur was looking to expand the business and need to understand the financial implications involved.
Solution: tandem developed a financial model in order to evaluate the potential of setting up a production unit and retail distribution network across the region.

Peekaboo (www.peekaboo.ae) is a chain of children’s “edutainment” centers based in Dubai malls. The business charges an hourly rate to look after infants while the parents shop.

Problem: Founders were looking to exit the business.
Solution: tandem developed an investment memorandum for the purpose of a full shareholder exit.

Chez Toi (www.cheztoibeauty.com) is an at-home beauty services company.

Problem: The company’s logistical setup did not allow it to fully utilise it resources and its pricing strategy did not reflect its premium offering.
Solution: tandem is currently working with Chez Toi to maximize the number of customers it could serve through a reengineered journey plan. Competitor pricing research allowed the company to adjust its market position. tandem is also evaluating several ownership and funding strategies for the shareholders.

Project Zen was a beach club project in Dubai encompassing leisure and food and beverage outlets.

Problem: Investors wanted to understand the financial viability of opening a leisure outlet on a beachfront in Dubai.
Solution: tandem developed a financial model in order to evaluate the potential of the business and determine the funding required.

Project Noor was a plan to develop a chain of retail lighting stores in KSA.

Problem: Client wanted to analyse the lighting industry in order to develop an optimal market entry strategy for a new lighting business.
Solution: tandem carried out extensive product, market and industry research (primary and secondary) in order to develop the strategy and market positioning of the business.

Project Valet was a project for a valet parking and carwash business in Abu Dhabi and Al Ain.

Problem: Entrepreneur was required to present a business plan to the mall management in order to secure a long term lease for the business in Abu Dhabi and Al Ain.
Solution: tandem helped develop a business plan including financials that successfully secured a 5 year lease for the client in 2 malls.